At SPORTEL Monaco 2026, Advanced Image Robotics (AIR) joined forces with the Major Arena SoccerLeague (MASL), Grabyo, and TeclaSystem to showcase a connected live sports production workflow designed to transform how leagues capture, produce, and distribute content.
The demonstration brought together AIR's AI-powered robotic camera technology, Grabyo's cloud-based production and distribution platform, and TeclaSystem's media management solutions.
Together, these technologies create a streamlined production ecosystem that enables sports organizations to expand coverage, reduce onsite production requirements, and deliver high-quality content across broadcast, streaming, and social platforms.
For growing sports leagues like MASL, expanding audience reach requires more than simply broadcastingadditional games.
Traditional live sports production demands significant investments in camera crews, equipment, productioninfrastructure, and distribution resources at every venue.
As leagues expand across multiple locations, these requirements create logistical and financial challengesthat can limit coverage and audience growth.
MASL needed a production model capable of supporting more matches, reaching more distributionpartners, and creating additional content without requiring a full production operation at every arena.
The challenge was clear: How can sports organizations deliver more high-quality live content while keeping production efficient, flexible, and scalable?
AIR, Grabyo, and TeclaSystem demonstrated how their complementary technologies can work together tocreate a unified, end-to-end production workflow.
AIR: AI-Powered Robotic Camera Capture
AIR's intelligent robotic camera systems automatically track live sporting action from multiple positions around an arena.
By combining AI-powered tracking with precision robotic camera movement, AIR enables production teams to capture dynamic sports footage while reducing the need for dedicated camera operators at every position.
The technology supports remote operation, allowing production teams to expand camera coverage while maintaining a smaller onsite footprint.
TeclaSystem: Intelligent Media Ingest and Management
TeclaSystem's InGrid technology manages the ingest, processing, recording, and routing of video feeds from the venue into the production environment.
Its Synaxis media asset management and Dynamo playout technologies extend the workflow with metadata tagging, searchable archives, and scheduled content delivery.
Grabyo: Cloud-Based Production and Distribution
Grabyo brings incoming video feeds into a centralized cloud production environment.
Remote production teams can manage live coverage, incorporate graphics and commentary, create highlights during gameplay, and distribute content to broadcast partners, streaming services, and social platforms.
Together, these integrated technologies connect every stage of live sports production, from the initial camera capture to final content delivery.
At SPORTEL Monaco, the four organizations showcased how intelligent camera automation, cloud production, and media management can operate within a unified workflow.
The demonstration built upon MASL's existing use of Grabyo to centralize live match distribution across broadcast, streaming, and social channels.
By incorporating AIR's robotic camera technology and TeclaSystem's media management capabilities, the expanded workflow illustrated how sports leagues can streamline production from the arena to the audience.
AIR's AI-powered cameras provide automated coverage of the action, while TeclaSystem processes and routes incoming video feeds.
Grabyo enables remote production teams to manage live programming, create highlights, and distribute content across multiple platforms.
TeclaSystem's additional media management tools support archiving, content discovery, and repurposing for future distribution.
The result is a connected production model designed to support more venues, more matches, and more viewing platforms without proportionally increasing onsite production resources.
The SPORTEL demonstration highlighted how integrating intelligent camera automation with cloud-based production can help sports organizations overcome traditional broadcasting limitations.
Key benefits include:
Reduced Onsite Production Requirements
AIR's autonomous robotic cameras reduce the need for individual operators at every camera position, enabling smaller onsite production teams.
Centralized Remote Production
Cloud-based workflows allow production teams to manage live coverage from multiple venues without maintaining a complete production infrastructure at each location.
Expanded Distribution Opportunities
Integrated production and distribution tools enable leagues to deliver content across broadcast, OTT,streaming, and social platforms.
Faster Content Creation and Repurposing
Live highlight creation, searchable media archives, and automated workflows make it easier to generate
additional content from every match.
Scalable Production Infrastructure
The connected workflow provides a flexible model that can grow alongside a league's schedule, venue network, and distribution partnerships.
Greater Commercial Potential
By making more matches available to more audiences and distribution partners, leagues can create additional opportunities for sponsorship, advertising, and content monetization.
The collaboration between AIR, MASL, Grabyo, and TeclaSystem represents an important step toward a more connected and scalable future for live sports production.
For emerging and established leagues alike, the ability to capture professional-quality footage, manage production remotely, and distribute content across multiple platforms creates new opportunities to grow audiences and maximize the value of every event.
AIR's AI-powered robotic cameras play a critical role in this ecosystem by bringing intelligent automation t the first stage of production: capturing the action.
By reducing operational complexity and enabling flexible camera deployment, AIR helps make high- uality live sports coverage more accessible and scalable.
More cameras. More coverage. More opportunities.
AIR is helping bring every match to audiences everywhere.